Top 10 Best Toothpaste Brands In South Africa

This post is about the top 10 best and most popular toothpaste brands in South Africa this 2022. As we discuss these brands, we will outline and explain the leading toothpastes in the country that many South Africans love to buy in the market as a result of the trust they have developed for these particular mouthwash products over the years.

unnamed file 101

Toothpaste is characteristically a gel, paste, or powder type of substance that is applied to a toothbrush in order to clean the teeth and wash the mouth in general so as to remove food particles and dental plaque from your teeth to prevent halitosis (bad breath).

As we have rightfully mentioned, some toothpastes may be powdery but many of them come in the form of a gel or paste, and it is the latter that we shall be focusing on. Toothpastes are made up of a wide range of ingredients, chief of which is the fluoride that helps to protect your teeth from decaying and it also helps to fight gum disease.

Your mouthwash is a very important part of your daily dental care routine and you should never joke with something as important as this. Dentists recommend that you should brush your teeth at least twice a day for up to three minutes each to get maximum results from your toothpaste. You can also brush your teeth after a meal but if you fail to do this, kindly ensure that you brush at least twice a day, morning and night.

There are certain important ingredients that many toothpastes should have such as: A ‘binder’ that holds the ingredients together, for example, sodium alginate; chalk or baking soda; a foam based compound which helps to remove food debris from the teeth, e.g. sodium lauryl sulphate; a ‘humectant’ which makes sure that the toothpaste is moist; a flavouring such as mint; fluoride; water; anti-bacterial agent to help prevent gum disease.

All the above mentioned ingredients are weighed and mixed in the right proportion  and passed through a filling machine and into tubes. Be informed that before any toothpaste is allowed to reach the final consumer in South Africa, they have to be approved by the South African Dental Association, the umbrella body that approves mouthwash products in the country. That said, let us now look at the leading toothpaste brands in South Africa in details below.


The following mouthwash are the 10 best and most popular toothpaste brands in South Africa this 2022:


Oral B Toothpaste is a leading toothpaste brand in South Africa, as well as one of the most popular seeing that many families use this mouthwash brand that is a product of Procter & Gamble (P&G), one of the multinational FMCG companies in South Africa. Oral B Toothpastes are designed with unique formulas that fit your needs; from whitening to enamel care, Oral B wide range of toothpastes deliver on everything you need to help your teeth resilient, bright and healthy. These multi-benefit formulas are professionally designed for all day protection. Their unique foaming action formulas actively protect gums and teeth with enamel-fortifying properties, deep cleaning action, and long-lasting freshness.


Sensodyne Toothpaste is another leading toothpaste brand in South Africa today. It is widely recommended by dentists for tooth sensitivity. The brand was launched in 2011 in the country by GlaxoSmithKline (GSK), one of the top pharmaceutical companies in South Africa.

In the country today, Sensodyne has four toothpaste types and they are:

  • Sensodyne Daily Care 75ml which helps to manage the pain of sensitive teeth, prevents decay and maintain healthy gums with regular brushing morning and night.
  • Sensodyne Extra Fresh, which in addition to benefits of the Daily Care, has a minty gel strip for extra freshness.
  • Sensodyne Gentle whitening which helps to manage the pain of sensitive teeth and to remove stains from teeth like coffee, smoking, tea etc. Sensodyne Gentle whitening restores the teeth to its natural whiteness.
  • Sensodyne Rapid Action which relieves the pain of sensitive teeth in 60 seconds (1 minute). It can be applied directly by dabbing on the tooth for fast relief or used as normal toothpaste. It works very fast.


Pepsodent Toothpaste is yet another brand that has been in South Africa for years now and it is definitely up there with the very best toothpaste brands in the country. Pepsodent is one of the foreign toothpastes owned by Unilever throughout the world, except in the United States and Canada where it is owned by Church & Dwight. This toothpaste is characterized by a minty flavour.


Maclean Toothpaste is one of the oldest and best toothpaste brands in South Africa. A a matter of fact, many people in the country grew up with the mindset that every toothpaste is called Macleans. This mouthwash brand is manufactured by GlaxoSmithKline Consumer South Africa Plc., with over 40 years heritage in South Africa. Macleans contains adequate fluoride and consistently delivers great value protection to South African families.

Macleans Complete care contains advanced triple protection which ensures healthy gum, strong teeth and fresh breath for the family. Its unique formula works from the inside out by penetrating deep into teeth to keep them stronger for longer.

Macleans Herbal is formulated with unique blends of herbs that offers complete mouth care. It’s natural constituent includes:

  • Eucalyptus: stimulates the immune system and kill plaque-causing bacteria.
  • Sage: lessens bleeding gums.
  • Peppermint oil: relieves pain and inflammation
  • Anti bacterial and antiseptic cleansing properties: fights plaque, protects and strengthens teeth and gums.


Colgate Toothpaste is a very good toothpaste brand in South Africa that locks calcium in and prevents cavities. It is one of the best selling foreign toothpastes in the country that is owned by the American company Colgate-Palmolive which is also into the manufacture of toothbrushes, mouthwashes and dental floss.


Close-up toothpaste is a very popular brand in South Africa. Close-up, along with Macleans, are used interchangeably as the default names for the term “toothpaste” in South Africa. Close-up is an American brand of toothpaste launched in 1967 by Unilever as the first gel toothpaste. The brand is marketed worldwide by Unilever and licensed since 2003 to Church & Dwight for the North American market (US and Canada). The Close-up range of toothpaste in South Africa consist of Deep Action Red Hot, Naija Herbal Gel and Herbal Paste. These formulations have micro-shine crystals and zinc, which the brand claims to kill 99.9 percent of germs and provide 12 hours of fresh breath.


Dabur herbal toothpaste is arguably the most popular herbal toothpaste in South Africa and one of the best mouthwash products in the country presently. The beauty about this herbal toothpaste is that its ingredients are well formulated to help fight against cavities and tooth decay very effectively. Dabur herbal toothpaste is a formulation that combines traditional Indian medicine with modern pharmaceutical technology to give the best possible results.


MyMy Toothpaste is another toothpaste brand in South Africa that is very popular. It’s range of toothpastes help to effectively fight cavities, and dental plaque, while its herbal toothpaste goes further to help combat gingivitis and other dental infections with its eucalyptus oil ingredient. MyMy range is toothpastes contain fluoride which is important for cavity prevention. To get the best results, it is advised that you brush your teeth in the morning and at night before bed.


Aquafresh Toothpaste is another top quality product from GlaxoSmithKline. This unique red, white and blue striped toothpaste makes the product visually distinctive, but also underlines the triple benefits of strong teeth, healthy gums and fresh breath – whole mouth protection.


Olive Toothpaste completes our list. It comes in red gel, ice mint and herbal toothpaste types, and the product is a really popular toothpaste brand in South Africa, as well as one of the best. Like other top quality toothpaste brands in the country, Olive toothpaste fights tooth decay and cavities while maintaining fresh breath in the mouth. If you are thinking of getting a good toothpaste for yourself and your family, Olive toothpaste should be considered.

Leave a Comment