LG has maintained a presence in South Africa’s smartphone market for years, offering a range of models spanning various price points. However, the company’s global smartphone business has been struggling compared to rivals like Samsung, Apple, and Xiaomi. As of 2023, LG is estimated to account for around 5% of South Africa’s total smartphone market share.
Entry-Level LG Smartphones
LG’s most affordable smartphone offerings in South Africa tend to range from R1,200 to R3,500. These low-cost models cater to budget-conscious consumers who still want a decent smartphone experience. Some examples of LG’s current entry-level phones available in the country include:
- LG K42 – Launched in 2021. Features a 6.6-inch display, triple rear cameras, 4GB RAM, 64GB storage. Priced around R1,799.
- LG K52 – Also launched in 2021. Equipped with a 6.6-inch screen, quad camera setup, 4GB RAM, 128GB storage. Costs approximately R3,499.
Mid-Range LG Smartphones
For consumers looking for more advanced features and specs without breaking the bank, LG’s mid-range smartphone offerings in South Africa span roughly R4,000 to R8,000. Some of the company’s latest mid-tier models you can find include:
- LG Stylo 6 – Released in 2020. Highlights a 6.8-inch FullVision display, triple rear cameras, built-in stylus, 4GB RAM, 128GB storage. Priced from R4,999.
- LG Velvet 5G – LG’s sleek mid-range 5G phone launched in 2020. Boasts a 6.8-inch OLED screen, Snapdragon 765G chipset, 48MP main camera, and 128GB storage. Costs between R7,999 to R9,999.
Flagship and Premium LG Smartphones
At the higher end of LG’s smartphone lineup, South African consumers can find premium devices like the company’s latest flagship LG Wing 5G model. These top-tier phones incorporate cutting-edge features and specs that come at a high price.
- LG Wing 5G – LG’s unique swivel-display flagship phone released in 2020. Key features include a 6.8-inch main + 3.9-inch secondary display, Snapdragon 765G 5G chip, 64MP rotating camera. Priced over R10,499.
So in summary, South African buyers can find a good range of LG smartphone options spanning entry-level to premium models, priced between around R1,200 up to over R10,000 depending on the device specs and capabilities. But LG faces stiff competition from bigger players in the country’s phone market.
LG Phone Models Available in South Africa
Beyond pricing, here is an overview of some of the latest LG smartphone models currently available from carriers and retailers in South Africa as of 2023:
LG Wing 5G
The LG Wing 5G is the company’s newest flagship phone in South Africa launched in late 2020. It features a unique swivel display design with a 6.8-inch flexible OLED fullscreen that rotates 90 degrees to reveal a secondary 3.9-inch screen underneath.
Key LG Wing 5G specs and features:
- Processor: Qualcomm Snapdragon 765G 5G chipset
- Display: 6.8″ + 3.9” P-OLED screens, 2460 x 1080 pixel resolution
- Camera: 64MP (f/1.8) main + 13MP (f/1.9) ultrawide + 12MP (f/2.2) rear cameras
- Memory: 8GB RAM + 128/256GB storage
- Battery: 4,000mAh capacity
- Extras: 5G connectivity, optical in-display fingerprint sensor
With its standout swivel form factor and 5G capabilities, the LG Wing delivers an innovative multitasking-focused user experience. But its high price point over R10,000 puts it out of reach for many consumers.
LG Velvet 5G
The LG Velvet 5G is the company’s premium mid-range smartphone offering first released in mid-2020. Equipped with 5G network connectivity, the phone sports a sleek “raindrop” camera design and slim unibody chassis with curved edges.
Key details on the LG Velvet 5G include:
- Chipset: Qualcomm Snapdragon 765G 5G processor
- Display: 6.8” FHD+ OLED, 2460 x 1080 resolution
- Camera: 48MP (f/1.8) main + 8MP (f/2.2) ultra-wide + 5MP depth sensor
- Memory: 6GB RAM + 128GB ROM
- Battery: 4,300mAh capacity
- Extras: under-display fingerprint reader, USB-C charging
Priced around R7,999 to R9,999, the Velvet 5G brings a premium design and solid specs while still costing less than true flagship phones. It occupies LG’s mid-upper price tier for South Africa.
LG Stylo 6
On the more affordable side, LG offers the Stylo 6 launched in 2020 as its productivity-focused smartphone with an integrated stylus.
Key details on the LG Stylo 6:
- Display: 6.8” FHD+ FullVision screen, 2460 x 1080 resolution
- Chipset: MediaTek Helio P35 processor
- Camera: 13MP (f/2.2) main + 5MP (f/2.2) ultra-wide + depth sensor
- Memory: 4GB RAM + 128GB storage, microSD slot
- Battery: 4,000mAh
- Extras: smart stylus pen, face unlock
With its huge display and built-in stylus, the LG Stylo 6 suits users more interested in productivity, multitasking and creativity features. At around R4,999, it delivers good value compared to rivals.
So in summary, LG’s current smartphone selection in South Africa spans from its unique swivel-display 5G flagship down to more affordable stylus-equipped models – catering to varying needs and budgets. But the company faces an uphill battle regaining market share.
LG Phone Market Position in South Africa
While LG maintains a presence across different price tiers in South Africa, its position in the broader smartphone landscape has been declining:
Shrinking Global Smartphone Market Share
After peaking with about a 10% share of the global smartphone market in 2013, LG’s market share has dropped dramatically in the years since. As of 2023, LG is estimated to account for only around 2% of total global smartphone shipments. The company has struggled to keep pace with bigger players like Samsung, Apple, Xiaomi and Oppo.
Small Share of South Africa’s Smartphone Market
Similarly, within South Africa specifically, LG continues to lag behind several major rivals. As of Q3 2022, the company was estimated to account for just 5% of South Africa’s smartphone market.
Leading players like Samsung and Huawei still dominate around a 50% combined share in South Africa. Relative newcomers like Xiaomi and Oppo have also been making strong gains recently.
So while LG maintains a minor presence, its single-digit market share in South Africa exemplifies the brand’s global mobile struggles versus competitors. It faces an uphill battle to regain relevance in the country’s phone landscape.
Outlook for LG Phones in South Africa
LG appears committed to retaining some foothold in South Africa’s smartphone scene through its mid-tier to premium models like the Velvet 5G and Wing 5G. However, its long-term future in the mobile space remains uncertain.
Several factors make LG’s situation challenging:
- Global smartphone business operating at losses over the past several years
- Continued market share declines year-over-year
- Relatively little brand cachet with phone buyers compared to rivals
- Recent rumors of LG considering exiting the phone market altogether
Unless LG manages to reinvigorate interest and sales with strong new mobile devices tailored specifically to growth markets like South Africa, the company risks fading further into obscurity in the country’s phone landscape.
For now, consumers still have a choice of several LG options across various price points when shopping for an Android smartphone. But the company’s long-term outlook in South Africa appears rather bleak if its global smartphone fortunes don’t improve.