How To Start Makeup Artist Business In South Africa

This article is about how to start makeup artist business In South Africa currently in this year 2022. If you want to become a makeup artist in South Africa, and you do not know how to go about it, we will provide you with a detailed guide on the processes involved in of setting up your own makeup business in the country, so that you will be armed with the necessary information needed to launch out as as soon as possible. Do kindly continue reading to find out more.

If you’re looking to start your own makeup artist business in South Africa, you’re likely eager to know the steps you need to take to make it happen. Here’s what you need to know:

Step Description
Step 1: Get Certified To start as a makeup artist, it’s important to have some sort of qualification or certification. This could be a diploma from a makeup school or a certificate from a short course. It will give you credibility and help attract clients.
Step 2: Build Your Kit You’ll need to invest in a good quality makeup kit that consists of all the necessary items like brushes, foundation, concealer, eyeshadow, lipstick, setting spray, etc. You might want to work with different brands to cater to diverse skin types and preferences.
Step 3: Create Your Portfolio It’s important to showcase your skills by creating a portfolio of your work. This can be done by taking before-and-after photos of your clients, and sharing them on social media platforms like Instagram and Facebook.
Step 4: Set Your Prices Determine your pricing based on your experience and what other makeup artists are charging in your area. Be sure to adjust your prices as you gain more experience and your skills improve.
Step 5: Network & Market Yourself Start networking by attending events in your area, and handing out business cards. You can also advertise your services on social media platforms and on websites like Gumtree and OLX.

unnamed file 42

As we very well know in South Africa, bagging a degree from a tertiary educational institution these days is not enough to ensure a steady income and as such, many South African youths have taken up different skills, of which the makeup business is but one, to make a living. Many people in South Africa, men and women alike, are now being encouraged to become makeup artists, and to one day own a makeup school, as this particular business has the potential to set one up for life if they are determined to succeed in it.

Make no mistake about it, the makeup artist business in South Africa is a booming business and once you are in, and as you expand your customer base, with the right contacts and referrals, you are certain to make it big in this business. Be determined to stand out, and offer your services like no other when contracted, and you are definitely on your way to becoming an authority in the makeup world. You can as well go on to establish a makeup school, makeup store, a beauty salon, a beauty studio or a fashion store as you deem fit based on your capacity as you climb up the rungs of the ladder of your business financially.


The makeup artist business in South Africa is very lucrative, and makeup artists in the country today can charge from anywhere between R$ 1,830 – R$ 18,300 for bridal makeup; the makeup artist’s service charge is determined by the artist’s reputation and packaging; nevertheless, there is no set price because clients are free to bargain until an amount is agreed upon.

Regular makeup costs between R$ 183 – R$ 366 naira; and if you multiply these figures by the number of clients you are likely to see on a daily and weekend basis, you will agree with me that your makeup business is very profitable. As a makeup artist in South Africa, you will likely find a lot of work in weddings doing bridal makeovers, as well as the fashion industry where you do makeup for models; and the entertainment sector where you handle the makeup of celebrities. You can as well render your services to individuals in need of it in your area. You can as well incorporate the sale of hair extensions, nails, and skincare products in addition to your makeup business to gain more profit.


The following are the step by step processes on how to start makeup business in South Africa this 2022:


The very first step on how to become a makeup artist in South Africa is to get the necessary training. If you do not have any experience in the makeup industry, you can volunteer as an intern at a reputed makeup studio or get professional training at the rate of R$ 2,928 – R$ 3,660, some makeup schools charge more or less depending on your location. Volunteering allows you to learn for free, but it also requires you to work extra hard. You can as well put in many hours studying various videos on YouTube from top makeup artists in order to acquire or sharpen your skills.

The following are the items required to start your makeup business in South Africa today. They include but are not limited to the following: brushes, powders, foundations, contouring sets, lip balms, lipsticks, lip glasses, wipes, makeup kit container, mirrors, to mention but a few. As you grow in your business, you can add more items.


It is advisable to register your business with the Corporate Affairs Commission of South Africa (CAC), especially if you will be dealing with top clients to ensure the credibility of your business. Also ensure that the beauty products you use for your makeup business are NAFDAC certified so as not to use products containing harmful chemicals on your clients which may land you in trouble with the authorities.


Every business needs capital and so does your makeup business. If you are starting small, the capital required to start up your makeup artist business in South Africa is about R$ 3,660, this may be more or less depending on the makeup kits and other key items you have listed to buy and start with, and as you expand your business, you can add more items to your growing business. Many makeup artists start as freelancers before going on to own their own makeup studios over the course of time.

If however, you want to start by renting a space, your capital will start from at least R$ 18,300 or more so that you can buy more items than what a freelancer requires in order to run your business on a larger scale and have customers patronise your business. Consider employing capable hands and placing them on reasonable salaries for your business to thrive as the work might be too burdensome for you alone.


Once you have determined to start your makeup business in South Africa on a larger scale than a freelancer, a very critical thing to do is to locate your business at a place where people can access it. Ensure that this place has a high traffic volume so that you can take advantage of the population in that area.


Understand that once your business has been set up, and is ready to take off, your competitors out there are also on top of their game. You should therefore seek ways to advertise your business to a wider audience through the various means of advertising.

Use social media advertising to your advantage because your business relies heavily on this form of advertising, especially on Instagram. Post excellently taken photos of your works on Instagram to your audience and every once in a while, you can do sponsored posts to reach an even greater number of people. You can as well set up a Facebook page for it, while not neglecting Twitter, which is a good place for startups.

In Conclusion, starting a makeup artist business in South Africa requires getting certified, building your kit, creating your portfolio, setting your prices, and networking and marketing yourself. With hard work, dedication, and a love for all things makeup, you can turn your passion into a profitable business.

Leave a Comment