With the importance of social media marketing and management growing by the day, there are now many training and certifications people in the social media space should look to earn. While some of these certifications can be applied to various social media platforms, there are many others that are specific to a particular platform. One of these is the Facebook Blueprint Certification. Facebook ranks among the most used social media platform in the world and hence, rate among the platform that reaches the widest range of people.
Facebook Blueprint Certification is one particularly designed for people interested in learning how to effectively employ various Facebook marketing skills and strategies to help grow their businesses. Here, we will take a look at core details about the certification, including how much it goes for.
What is Facebook Blueprint Certification Cost in South Africa Today?
There are different types and levels of Facebook Blueprint certification, although there are broadly classified into two main levels – Associate and Professional. While the Associate certification focuses more on the introduction to the concept of Facebook Blueprint, the professional certifications are more detailed and specific to key partitions of the platform. These levels are further classified into six types of certification.
Each of the Facebook Blueprint certification exam focuses on different Facebook advertising skill. Let us now take a look at the various examinations and certification types and how much the cost.
Exam 100-101: Facebook Certified Digital Marketing Associate
The Facebook certified Marketing Associate examination is an entry-level test that basically tests the candidates’ knowledge of basic Facebook, Instagram, and Messenger advertising strategies and skills. Passing the examination validates the candidate’s ability to publish, create, and also monitor campaigns on the platforms. This is the only Facebook Blueprint certification is the only Associate-Level certification. The certification course is great for people who are looking to learn about Facebook advertising or those new the social media marketing industry. The examination costs $150, which equates to about R$2,070 (with exchange rate of N383.60 per dollar).
Exam 200-101: Facebook Certified Marketing Science Professional
This is the first professional-level exam on the list. This examination level is designed for professionals that are looking to advance their knowledge on the fundamentals of Facebook marketing. Passing the examination validates the candidates’ knowledge on the monitoring and analysis of data. With data being a key factor in the concept of marketing, the analysis and monitoring of data comes as a very important concept. The examination tests candidates’ knowledge on assessment of current data and KPIs, testing and forming hypothesis with the use of Facebook or a partner, based on analyzed data. The examination costs $150, which equates to about R$2,070 (with exchange rate of N383.60 per dollar).
Exam 300-101: Facebook Certified Creative Strategy Professional
The Facebook Certified Creative Strategy Professional examination is another professional examination under the Facebook Blueprint certification. This examination is designed for social media professionals or people looking to develop their creative skills when it comes to content creation and mobile ad designs. Passing the examination verifies that the candidates have developed strong enough skill when it comes to content creation and advertisement on Platforms like Facebook and Instagram. During the training, candidates are taught how to effectively come up with creative contents for adverts and the use of Facebook Insight. The examination costs $150, which equates to about R$2,070 (with exchange rate of N383.60 per dollar).
Exam 400-101: Facebook Certified Media Planning Professional
The Facebook certified Media Planning Professional certification validates candidates’ knowledge on basic Facebook marketing strategies. The candidates are expected to be able to design an effective Facebook advertising campaign, which includes drafting budget and bidding strategy, deliberating on fitting objective, and proper monitoring of the results of the campaign. This examination is great for social media project managers and team leads. The examination also costs $150, which equates to about R$2,070 (with exchange rate of N383.60 per dollar).
Exam 410-101: Facebook Certified Media Buying Professional
This certification is closely related to the Facebook certified Media Planning Professional certification. However, this specifically validates candidates’ knowledge of buying Facebook ad, which includes reviewing of the Facebook ad policies, the use of tools, and operating based on best practices. The examination is also good for social media managers, social media project team leads, and professionals in similar roles. The examination also costs $150, which equates to about R$2,070 (with exchange rate of N383.60 per dollar).
Exam 500-101: Facebook Certified Marketing Developer
The Facebook Certified Marketing Developer examination is designed for developers. The exam tests their ability to effectively create Business Manager Accounts and integrate the Facebook Pixel. Candidates are also tested on their ability to troubleshoot issues with the Pixel or the product catalog integration. The examination is designed for professionals in the social media management space looking to further develop their technical skill as a developer. The examination also costs $150, which equates to about R$2,070 (with exchange rate of N383.60 per dollar).
Exam 510-101: Facebook Certified Advanced Marketing Developer
After the candidate passes the Facebook Certified Marketing Developer examination, they are required to take advance courses, one of which is the Facebook Certified Advance Marketing Developer, which focuses on installation of Facebook SDK for Android and IOS, and related troubleshooting issues.
Exam 520-101: Facebook Certified Advertising API Developer
The second examination is the Facebook Certified Advertising API Developer, which tests developers’ knowledge of setting up and troubleshooting Facebook API integrations.