The list of things we are passionate about is seemingly endless but food somehow gets a special spot all the time.
No matter who we are or what we do – food ultimately gets a big slice of our daily life.
Flour is one of the most consumed food products in the country – and everywhere else on earth.
From bread and cookies to donuts and pizza, flour basically never runs out of use. And its prices in the country is always a cause for concern.
South African consumers are price sensitive and easily adjust their lifestyle to suit current price trends.
Types of Flour in South Africa
Wheat flour is the most predominant flour in South Africa. But wheat isn’t the only popular agro commodity for making flour in the country. Flour products from other agro commodities include:
- Coconut Flour
- Bean Flour
- Plantain Flour
- Wholemeal Flour
- Yam Flour
- Oat Flour
How Much is a Bag of Flour in South Africa?
There are countless brands of flour on the market but only the popular and readily available ones are taken into consideration in this article.
Popular brands in the flour industry are well known key players whose products are prominently found in most households. The less popular ones are brands whose products are yet to be widely purchased and consumed by most households.
The major players in the flour industry are Honeywell, Dangote, Mama Gold (Olam), and Golden Penny.
Here the average market prices today:
- 50kg Bag of Dangote Flour – R$ 426 to R$ 500
- 50Kg Bag of Golden Penny Flour – R$ 426 – R$ 555
- 50Kg Bag of Honeywell Flour – R$ 426 – R$ 481
- 50kg Bag of Mama Gold Flour – R$ 389 – R$ 481
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Factors that Determine the Price of Flour in South Africa
Demand and Supply
Pricing of most food products in a South Africa is determined by the forces of demand and supply. The prevailing socio-economic situation also has a big role to play. In the case of flour, there are dozens of factors that directly influence the prevailing market prices.
Flour is a powder produced from grains of starchy plants mostly wheat. Other starchy plants which flour could be made from are barley, buckwheat, corn, Lima beans, oats, peanuts, potatoes, cassava, yam, plantain, soybeans, rye, rice and many more. Wheat is, however, the most cherished when it comes to raw materials for making all purpose flour.
Unfortunately, South Africa still relies heavily on import for most of her wheat needs. This implies that the current exchange rate of the US dollar, which is the preferred currency for imports, will significantly influence prices.
South Africa’s domestic wheat production hovers around 125,000 tons, creating a disproportionately huge gap from the 5.6 million tons annual demand.
This huge market gap is filled by costly wheat import which in turn shoots up the price of flour in the country. Currently, South Africa imports a total of 4.4 million metric tons of wheat at an average market price of $211.45 per ton.
Dangote Flour in South Africa
If you are a fan of Dangote flour products, then you might want to consider making a choice between their four main flour variants; Dangote bread flour, Dangote confectionery flour, Dangote whole wheat flour, and Dangote all-purpose flour.
- Dangote Bread Flour remains the most popular variant of all Dangote flour products. The demand for the variant far exceeds that of other variants and is used mostly for baking bread
- Dangote Confectionary Flour is mainly used by big snacks company to bake biscuits, sausage rolls, pie crusts and other great snacks you buy on the street and in shops
- Dangote All-purpose Flour is made to be used for any kind of baking – from making cakes and biscuits to local snacks
- Dangote Whole Wheat Flour is a dietary fiber offering a wide range of nutritional benefits
Golden Penny Flour in South Africa
Just like Dangote flour, Golden Penny has a variety of flour it offers. This includes Golden Penny Prime Flour, Golden Penny Multi-purpose Flour, Golden Penny Confectionery Flour, Golden Penny Soft Biscuit Flour, and a few others.
- Golden Penny Prime Flour is the preferred variant used by bakeries to produce various bread and cake recipes
- Golden Penny Multi-purpose Flour remains one of the most affordable flour products. It is made from high-quality wheat and cassava and can be used for baking a wide range of snacks.
- Golden Penny Confectionary Flour is also used for making a wide range of products but mostly by confectionery bakers. It is a blend of two high-quality flour products and as such, doesn’t require blending before use in production. It comes in 10kg and 50kg bags
- Golden Penny Soft Biscuit Flour is specifically designed for biscuit manufacturing companies in South Africa. It is made from the highest quality soft red winter wheat
Summary on Flour
There are different varieties of wheat used for making flour in South Africa. Generally, wheat is considered to be either hard (i.e containing between 11 and 18% protein) or soft (i.e containing between 8 and 11% protein).
In most cases, flour produced for baking bread uses hard wheat. Hard wheat usually packs a very high amount of protein, which means the dough will have more “gluten”. For bakers, wheat with a high amount of gluten is cherished as it ensures the flour rises when used in baking.
Similarly, flour meant for baking cakes and pastry are usually made from soft wheat which contains a less amount of gluten. For flour products made for multiple purpose use, a blend of soft and hard wheat is used. Products like Honeywell semolina (which is often used to make pasta) are made from a special variety of wheat called Durum.
Almost all flour brands in South Africa usually contain little amount of additives.
Benzoyl peroxide – a bleaching agent – is added to make the flour more white. Improvers (also known as oxidizing agents) such as chlorine dioxide, potassium bromate, and azodicarbonamide are all forms of additives used to enhance the baking quality of milled flour. To guard against toxicity, these additives are added in few parts per million.
Leavening agents like calcium phosphate are used to enhance the self-rising quality of flour products. This is the kind that is used to make baked goods without the need to add yeast or baking powder.